With over 5.24 billion people, or nearly 64% of the global population, using social media daily, optimising your presence is no longer optional—it’s mandatory. Social media optimisation (SMO)
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What is Social Media Optimization (SMO)? A Complete Guide for Small Business Owners & Startups
Why Small Businesses Can’t Ignore SMO In 2025, more than 5 billion people actively use social media worldwide (Statista). For startups and small businesses, this isn’t just a