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May 31, 2023 9:22 am

Sonu Kumar Pandey

Visuals rule in our social media world. Eye-catching, precise imagery is key. Each platform has its own display sizes and formats. I’ll show you the best image sizes for each network. This will make your posts pop. From Facebook to Instagram, and Twitter to LinkedIn, customize your visuals. Help you with social media optimization strategy. It will maximize your impact across the digital world. Follow these size guidelines so your content shines no matter the platform.

Facebook Image Sizes

  • Facebook profile picture is 180 x 180. Will display as 170 x 170.
  • Facebook cover photo is 820 x 312.
  • Facebook share image is 1200 x 630.
  • Facebook shared link image is 1200×628.
  • Highlighted image is 1200×717.
  • Event image is 1920×1080.
  • Business page profile is 180×180.

Instagram Image Sizes

Instagram is the visual king.

  • For profile pics go for 110×110.
  • Thumbnails are 161×161.
  • Standard posts are 1080×1080.
  • Stories are 1080×1920.

These dimensions will make your content look sharp and professional on all devices. Follow these sizes to maximize your Instagram impact and engage your audience.

Twitter Image Sizes

Stand out on Twitter with optimized images.

  • Header should be 500px wide.
  • Profile picture should be 400×400.
  • In-stream photos are 440×220.

LinkedIn Image Sizes

On LinkedIn, personal and company profiles require different image sizes.

  • Your profile is 400×400 for the picture and 1584×396 for the cover photo.
  • Company profiles are 1536×768
  • For the banner and 300×300 for the profile picture.
  • Business banners are 646×220,
  • Hero images are 1128×376 and square logos fit into 60×60.

These dimensions will make your professional presence look sharp on all devices.

Pinterest Image Sizes

For Pinterest,

  • Image sizes are 165×165 for the profile picture,
  • 222×150 for the board and
  • 236px wide for pins.

YouTube Image Sizes

YouTube is all about visuals.

  • Create a 800x800px profile picture to grab attention.
  • Upload with 1280x720px thumbnails that pop. Top it off with a 2560x1440px cover photo.

These sizes will make your content look great on the platform. It will attract viewers and boost engagement. Follow these specs to maximize your YouTube presence and stand out in the digital world.

TikTok Image Sizes

Your profile picture is your first impression on TikTok. Make sure it’s clear and well sized.

  • Recommended Size: 200 x 200, Format: JPG or PNG, Aspect Ratio: 1:1.

Video Thumbnail: Thumbnails are the cover for your videos and are key to getting viewers to click.

  • Recommended Size: 1080 x 1920, Format: JPG or PNG, Aspect Ratio: 9:16.

In-feed ads are a great way to reach a wider audience. Using the right image size will make your ads look professional and effective.

  • Recommended Size: 1080 x 1920, Format: JPG or PNG, Aspect Ratio: 9:16

Branded Content Image: For branded content, use the right image size. It makes your work look professional.

  • Recommended Size: 1200 x 628, Format: JPG or PNG, Aspect Ratio: 1.91:1

Tumblr Image Sizes

  • Tumblr, the profile picture is 128×128 and the image post is 500×750.

Weibo Image Sizes

Tailor Weibo images for the best display

  • Profile pics 200x200px (showed 100x100px),
  • Covers 920x300px,
  • Banners 560x260px.
  • Contest previews 640x640px,
  • In-stream photos 120x120px.

Adapt your images to these sizes for maximum impact on the platform.

WeChat Image Sizes

  • WeChat profile photo is 200×200 square.
  • For header images go with 900x500px.
  • The article preview thumbnails will display at 200x200px, not 400x400px as indicated.
  • Resize inline images to maintain a 400px width for consistency.

These dimensions will make your WeChat presence look great across all features.

author avatar
Sonu Kumar Pandey Digital Marketer
Sonu Kumar Pandey is an entrepreneur and digital marketing expert with more than 20 years of experience in the industry. He is the Director of Digital Shiksha Pvt Ltd and the Founder of Search Markup Digital Marketing. He is a thought leader in the digital space. Sonu Pandey December 2024
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